Marketing Director

Spring Creek Retirement & Assited Living is looking for an experienced Marketing Director with health care background

JOB TITLE: Public Relations Coordinator
REPORTS TO: Executive Director

JOB SUMMARY
The community Public Relations Liaison oversees the achievement and maintenance of
occupancy goals for new and existing communities. Provides community outreach calls to
medical, legal and financial professionals, senior organizations, hospitals staff and other
community contacts. The Director of Marketing in coordination with the community Executive
Director will determine volume and outreach practices. Coordinate with community marketing
team to assure implementation of the Quarterly Marketing Plan, manages new leads and inquiry
program and conducts community outreach calls. Provide weekly reports to Bonaventure Senior
Living Marketing Department.

ESSENTIAL FUNCTIONS

• Represents the community at community meetings, attending networking luncheons, representing communities at trade show events, sponsoring and / or coordinating community presentations.
  
• Conduct weekly outreach calls to a variety of referral sources, not limited to medical professionals.
• meeting occupancy goals, address issues and concerns affecting marketing / public relations to Director of Marketing and community Executive Director.
• Develop media advertising campaign, special events that assist with meeting and maintaining occupancy goals. Create and implement direct mail and fax bomb strategies. Manage professional and inquiry database.
• Assist with Inquiry Management System. Oversee / provide data tracking, ensure timely telemarketing and written follow up to prospective resident inquiries. Keep Executive Director informed of “viable prospects”. Involve Executive Director when resident is ready to make move-in decision.
• Meet with prospective residents as needed to secure move-in reservation. Set meeting time for Executive Director to meet prospective resident and conduct move-in assessment.
• Work with Executive Director to assure building preparation for tours. Assure model apartments are ready to show, that building is clean, well lit, tables set, staff wearing name tags and uniforms (if required).

EXPERIENCE
Prior experience / education in geriatric / health related field and public relations / marketing
helpful.

MINIMUM QUALIFICATIONS
Bachelors Degree in Communications, Marketing or Public Relations preferred. High School
diploma is required.

Full post can be viewed at:
http://bellingham.craigslist.org/mar/2233142456.html