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Monday, May 2, 2011

Database Marketing Manager

Brought to you by: Analytic Recruiting, Inc.​

Database Marketing Manager

About the Job

Leading Seattle-based technology company seeks seeking a Database Marketing Manager for its growing interactive entertainment business who will directly access multiple databases to conduct deep dive business analysis, manage targeting requests, track campaign performance and provide information to drive decision-making which will impact acquisition, retention and engagement efforts.​ This is a highly visible role, as candidate serves as liaison between stakeholders and data.​


Responsibilities include:

· Using available software tools to mine and analyze data to support BI initiatives

· Refining campaign targeting through data analysis

· Analyzing and reporting campaign results

· Performing ad hoc analysis

· Managing list pull

· Working with statisticians to create and maintain customer model

· Working with Reporting team to operationalize ad hoc reporting

· Working closely with the data warehouse staff to enhance capabilities

· Helping develop business requirements for marketing data mart(s)

· Managing external vendor relationships, as needed


Job Requirements:

· 3 years experience in database marketing /​ marketing data analysis role

· BA/​BS degree in mathematics, information systems, statistics, marketing, business or related disciplines.​

· Proficiency in SQL and relational databases

· Experience with campaign management tools such as Aprimo and Unica

· Proficiency in advanced Excel functions (e.​g.​, creating formulas, pivot tables)

· Familiarity with data mining concepts working with large data sets

· -Experience in data warehouse environment

· Experience with B2C/​B2B direct marketing strategy and tactics


Experience with one or more of the following is a plus:

· OLAP tools such as Business Objects and MicroStrategy

· Web site analysis tools such as Omniture

· SAS, SPSS, Tableau or similar analytic software

· Experience with subscriptions-based businesses (e.​g.​, Telco, ISP, Social Networking, Content-based)

· Excellent analytical and problem solving skills with hands on experience working with large datasets

· Excellent oral and written communication skills

· Strong client services orientation


Salary: $110k+​


Refer to Job# 1
8476-Monster and email MS Word attached resume to Howard Fishman, howard@​analyticrecruiting.​com or register online at www.​analyticrecruiting.​com choosing Howard Fishman as your recruiter contact.​


For original posting, visit:
http://jobview.monster.com/Database-Marketing-Manager-Job-Seattle-WA-98969308.aspx


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