Social Media Strategy Manager

Job Description

We are looking for a smart, innovative, strategic thinker to lead the social media effort for our rapidly growing entertainment business. The role – Manager, Social Media Strategy – will primarily focus on driving a larger and more engaged audience around our branded social media channels. The primary point of emphasis will initially be Facebook, and expand to include Twitter, YouTube, Tumblr and others over time. The position will be that of player and coach; i.e. will need to manage a small marketing team and lead cross-functionally, but... More

We are looking for a smart, innovative, strategic thinker to lead the social media effort for our rapidly growing entertainment business. The role – Manager, Social Media Strategy – will primarily focus on driving a larger and more engaged audience around our branded social media channels. The primary point of emphasis will initially be Facebook, and expand to include Twitter, YouTube, Tumblr and others over time. The position will be that of player and coach; i.e. will need to manage a small marketing team and lead cross-functionally, but also be on the frontlines executing campaigns, driving key marketing tactics and analyzing results.

Primary job responsibilities:

1.Provide thought leadership and integrated action plans to drive bigger and more engaged audiences across social media channels, with specific emphasis on Facebook.
2.Develop the ecosystem (tools, metrics, reporting) and discipline necessary to rapidly test and innovate on our approach to leverage Facebook as a source of traffic.
3.Monitor and integrate the latest social media trends and best practices.
4.Drive initiatives by leading a small team of internal and external resources, and work cross-functionally with the publishing and development teams.

This role comes with potential for significant promotion into broader marketing responsibilities (e.g. SEO, SEM/PPC, syndication, email and other forms of audience development) if proven successful with social – growth being limited only by the candidate’s ability to demonstrate success and capability to take on more.

Required skills & experience:

1.Smart, innovative, strategic thinking with demonstrated track record to prove it. Social media, marketing and/or business analysis/strategy background preferred but not required. MBA and strategy consulting experience is a bonus.
2.Data-driven analytical approach required. Experience in analyzing web traffic using standard web software (e.g. Google Analytics, Facebook Insights, etc.) preferred.
3.Deep familiarity with social tools preferred.
4.Ability to provide cross-functional leadership via influence, especially with product management, development, and editorial staff.
5.Ability to manage and mentor a small team of resources, both internal and external.

For original posting, visit:

http://www.doostang.com/signups/signup_syndicate/252619?utm_source=Indeed&utm_medium=syndication&utm_campaign=Indeed